Understanding how the customer uses the system, and how its behavior deviates from the expected (and designed) behavior, is the main question that Philips MR wanted to answer by usage profiling. Philips MR is a division of Philips Healthcare that builds systems for magnetic resonance imaging (MRI). MRI is a non-invasive diagnostic imaging method.

MR systems are heavily parametrized. This means that scan parameters like position, orientation, etc. can have different values configured for different applications. Furthermore, new methods appear constantly and guidelines for the usage of the MRI with respect to a particular diagnostic are vague most of the time.